How to keep in touch with prospects & clients and easily win back lost customers

marketing-lettersWant to introduce your company to prospects without cold calling?

Win back inactive clients?  Build and maintain customer loyalty?

For the personal touch, send a letter by postal mail. Yes . . . it is direct-mail marketing and it works!  You can also use these sales-building letters as emails.  You need to use email or direct-mail marketing if:

  • You have competitors selling the same products you sell . at the same or lower price, or
  • You can clearly identify your target audience, or
  • You can reach your target audience, or
  • You have a lot to say about your products or services. Direct mail marketing allows you to tell the whole story.
  • Your product has follow-on, follow-up sales and repeat sales.

CLICK HERE to get 63 Compelling Ready-to-Use Copy & Paste Business + Marketing Letters you can also use as emails.  Just $15.97

Table Of Contents

Introductory Letters 4
Sales Letters 12
Fax Machine 13
Remanufactured Toner Cartridges 14
Office Supplies 15
Real Estate 16
Insurance 17
Computer Maintenance 18
Renewal of Maintenance Agreement 20
Notice of Expiration of Maintenance Agreement 21
Collection Letters 22
First Reminder 23
Second Reminder 25
Strong Reminder 26
Stronger Reminder 27
Letters to Keep in Touch with Customers 28
Anniversary Letters 29
Announcement Letters 31
New Service Announcement Letter 33
Notification . Sales Rep No Longer with Company 34
Introduction of New Sales Rep 35
Announcement of New Web Site 36
New Address, New Ownership, Name Change 37
Letter of Recognition 38
Congratulations on Promotion 39
Letter of Invitation 40
Thank you and follow up letters 41
Thank you for time on telephone 43
Thank you for purchase and request for referral 46
Thank you for referrals 47
Thank you after cold call 49
Thank you for prompt payments 50
Birthday greetings to customers and employees 54
Follow up letters after demonstrations 59
Follow up letter after sending information 62
Offer of Discount 63
Answer to Happy with Our Current Supplier. 65
Letter of Apology 67
Letters requesting testimonials 69
Letters to win back inactive customers 72
E-mail messages 76

Click HERE to buy 63 Effective Pre-Written Copy and Paste Business and Marketing Letters you can also use as emails, so you can stay in touch with your prospects and customers – and win back those inactive clients!


How to Add New Clients without Cold Calling

Woman-on-Phone-smilingThis may surprise you.

An American Management Association study shows that “only 65 percent of clients buy every year where they bought before.”

So . . . how do we find new customers to replace the 35% lost each year? Start cold calling?

Cold-calling for new clients may be the most dreaded activity in a salesperson’s day.

But how do you add new customers if not by cold-calling?

Advertising, Email and direct mail marketing can lead to prospects calling you to order.

But there is a much less expensive – actually no-cost – way to add new customers without cold-calling and it takes very little effort.


Research shows that only 12% of sales people ever ask for referrals.

Think about the last time a friend told you about a good restaurant with delicious food. You believed your friend, more than you would believe the owner of the restaurant. And you probably enjoyed a wonderful dinner at the restaurant your friend recommended.

Two effective ways to ask for referrals from your current clients:

1.  “Who else do you know that could benefit from using our products?”

2.  “If you were to recommend our company and products to a friend or associate, what would you say?”

After this:

*  Don’t say a word until they answer this question.

*  Don’t put words in your customer’s mouth.

*  DO Write down what your customer tells you.

*  DO thank your customer for sharing this information

10 New Prospects

Just think:jumping_woman-teeny If you set a goal that for one week you will get two referrals each day from your customers, at the end of the week you will have 10 new prospects to call and they won’t be as a result of cold calls.  Nice!

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