Drop 4 Words and Get Less Rejection

Annoyed women-tnAt nearly every seminar, this subject comes up – especially during role play.

What is it?

The best way to get attention during the first nine seconds of a cold call.

 Most of us have a very short attention span, so those first words in a cold call are critical.

Unfortunately, there are four words that many sales people use at the beginning of their first call to a new prospect. Four words that signal to the listener: “I am going to try and sell you something.”

And when the prospect feels this way during the first few seconds of a cold call s/he begins to think of ways to end the call,

or worse . . .

. . . they hang up.

Why use those words if – instead – you can grab the prospect’s attention with something of interest to her or him?

Can you guess what the four words are – that can immediately turn prospects off?

Four Words Not to Use in the First Cold Call

What is your first thought when you are asked “how are you today?” by a stranger who calls you?

I don’t know about you, but my first thought is: This person is going to try and sell me something.

And I immediately begin to think of ways to end the conversation.
I also feel the caller does not really care – and does not really want to know how I am.

The caller feels it sounds good or friendly to ask: “How are you?”


It raises a red flag if you don’t know the caller. People know it is not real. It does not sound sincere.

Instead, begin the call with a message relevant to the prospect’s needs or wants.  Words that answer the listener’s mental “what’s in it for me” question.


Dear Reader:  You CAN get attention plus build trust and credibility with prospects during your first call.  When they know you, like you and trust you, prospects are more likely to become clients and buy from you.  My one-to-one private e-course is designed specifically for your situation to get the results you want.  Take a look at what my favorite clients say about working with me  then contact me and I’ll get back to you within 24 hours.  For instant contact, phone me at 757.463.0924. I look forward to helping you achieve your sales goals!


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