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“I’ve followed Ann for a long time. Her insight to what it takes to successfully sell as a business is spot on. She constantly reminds me in reading her blogs of the things that make the difference in customers wanting to and remembering to buy from you, and that is invaluable.”

Steve Edrington, CEO, Founder, Service Solutions,  Louisville, KY

“Ann’s weekly newsletters are a great resource for our sales team. Her insight helps us to go to the next level to provide our customers with what they need and are looking for in our company. Thanks Ann for your dedication.”

Michele McHenry, President,
Laser Lab, Inc, Ephrata, Pennsylvania

“Ann Barr’s Weekly Sales Tips e-newsletter is one that I always pass along to co-workers and it is a newsletter that I never delete. Excellent and very useful information.”

Tim Werking, Graphic Supplies Specialist,
Resource Imaging Supply,
Cincinnati, Ohio

“Ann’s weekly tips are helping me to help my sales staff. The helpful information she sends, for example, “what to do in the case of a stalled sale” is invaluable.”

Daniel Bombard, IT Director
Yuma Office Equipment
Yuma, Arizona

“Ann, thanks for your very helpful and informative newsletter which I eagerly await each week – and I keep them!”

Kevin Keane
Consulting Pty Ltd
Sydney, Australia

“There are 12 people in my agency and all of them deal with the public one way or another. I have purchased several of Ann Barr’s e books and I do not know how we managed without them. The marketing, sales letters and sales motivational ebooks we use daily. I also receive the weekly sales tips and pass them on to everyone in the office. I would recommend Ann Barr to everyone in the business field, her information touches everyone.”

Jill Whelton, Office Manager
American Insurance Brokers
Greater New Orleans area

“Ann, I distribute your “Weekly Sales Tips” to my sales reps every week. I ask that for just one day that week that they focus on the “tip” and try to use it on every call that day. What’s fun to hear is the feedback I get from them on how the tips have worked – so they really see the benefits and continue to utilize the techniques for more than just one day.”

Melinda Bonfig,
Savin Corporation.
Minneapolis, MN

“Ann, I am very lucky to have stumbled into your email list! I can always count on your to-the-point postings to put some sense to my often bizarre work day. Thank you, thank you, thank you for the good work you do. I really appreciate it, I’m certain many others do to. We normally just hear criticism. I like to make sure that people hear the compliments, as well.  You make a difference, Ann Barr.”

Joe (Joseph J.) Wagner
Florida Time Clock, Inc.
St. Petersburg, FL



How to keep in touch with prospects & clients and easily win back lost customers

marketing-lettersWant to introduce your company to prospects without cold calling?

Win back inactive clients?  Build and maintain customer loyalty?

For the personal touch, send a letter by postal mail. Yes . . . it is direct-mail marketing and it works!  You can also use these sales-building letters as emails.  You need to use email or direct-mail marketing if:

  • You have competitors selling the same products you sell . at the same or lower price, or
  • You can clearly identify your target audience, or
  • You can reach your target audience, or
  • You have a lot to say about your products or services. Direct mail marketing allows you to tell the whole story.
  • Your product has follow-on, follow-up sales and repeat sales.

CLICK HERE to get 63 Compelling Ready-to-Use Copy & Paste Business + Marketing Letters you can also use as emails.  Just $15.97

Table Of Contents

Introductory Letters 4
Sales Letters 12
Fax Machine 13
Remanufactured Toner Cartridges 14
Office Supplies 15
Real Estate 16
Insurance 17
Computer Maintenance 18
Renewal of Maintenance Agreement 20
Notice of Expiration of Maintenance Agreement 21
Collection Letters 22
First Reminder 23
Second Reminder 25
Strong Reminder 26
Stronger Reminder 27
Letters to Keep in Touch with Customers 28
Anniversary Letters 29
Announcement Letters 31
New Service Announcement Letter 33
Notification . Sales Rep No Longer with Company 34
Introduction of New Sales Rep 35
Announcement of New Web Site 36
New Address, New Ownership, Name Change 37
Letter of Recognition 38
Congratulations on Promotion 39
Letter of Invitation 40
Thank you and follow up letters 41
Thank you for time on telephone 43
Thank you for purchase and request for referral 46
Thank you for referrals 47
Thank you after cold call 49
Thank you for prompt payments 50
Birthday greetings to customers and employees 54
Follow up letters after demonstrations 59
Follow up letter after sending information 62
Offer of Discount 63
Answer to Happy with Our Current Supplier. 65
Letter of Apology 67
Letters requesting testimonials 69
Letters to win back inactive customers 72
E-mail messages 76

Click HERE to buy 63 Effective Pre-Written Copy and Paste Business and Marketing Letters you can also use as emails, so you can stay in touch with your prospects and customers – and win back those inactive clients!


Is it true that Chocolate Can Make You Happier & Wealthier?

chocolate-cakeYes – research has found this to be true.  Yaaayyy!

If you are a chocolate lover like me, this is great news.

This is proof that chocolate can make you happier.


Scientists have confirmed that dark chocolate is beneficial for our health. The greater cocoa content provides high concentrations of antioxidants called flavonoids, which reportedly prevent cancers, protect blood vessels, promote cardiac health, and counteract high blood pressure.

The use of chocolate as a cure for emotional stress has gotten support from a clinical trial published online in the American Chemical Society’s Journal of Proteome Research.

The trial found that eating an ounce and a half of dark chocolate every day for two weeks reduced levels of stress hormones.

There was one point that all research on happiness seemed to agree:

Happy people do better than unhappy people in most realms of life.

  • They have better social relationships,
  • do more volunteer work,
  • have better health, and
  • make more money!


Chocolate-tnWhat can motivate you to be happier?  YOU can!

So . . . money may not make you happier, but being happy – and motivated – can help you sell more and earn more money.

(It helps if you also eat some dark chocolate every day :-)


Okay, I’ll see you later. . .. . . after I find my favorite dark chocolate candy bar .

Three Rituals for Success

“If we did all the things we are capable of, we would astound ourselves.” – Thomas Edison

This quote reminded me of some of the brilliant articles written by Ronelle Ingram.

While searching online for Ronelle’s articles, I came across her “10 Rituals for Success.”

Ronelle is a well-known speaker and author of Service with a Smile. (and a genuinely nice person.)

Reading these nuggets of wisdom prompted me to stop and think:  These are too good not to share, especially the laugh out loud ritual.

Here are three of Ronelle’s 10 rituals for success:

  1. Give thanks to someone for something each day.
    Some cultures call it prayer. Others believe it is just politeness. Conscientiously acknowledge something worthwhile that is happening in your life.
  2. Laugh out loud.
    Children and animals are enormous sources of humor.
    When you discover you have done something foolish, laughter continues to be the best medicine.

                                   (If you would like something to laugh about today, take a look at this video

It is 44 seconds of funny . . .

. . . but you may want to turn down your speakers first.

  1. Get rid of clutter.
    If your car doesn’t fit in the garage, take a long look at your priorities. What do you have stored in your garage that is more valuable than your car? Less is more. Purify your life by freeing yourself of clutter. If you have not used something in one year, you can almost certainly get along better without it.

You can see seven more rituals for success by Ronelle Ingram here

Speaking of Ritual #1, give thanks to someone:

Thank you, Ronelle, for your many years of dedication to service professionals and also for the kind words you used when describing my services on LinkedIn. Especially this phrase “Ann brings a wealth of knowledge and civility to . . . selling . . ..”

Selling with civility is something that is very much a part of my one-to-one e-course.

Private one-to-one sales training and coaching starts this month.

Want to sign up?

Drop me a line!



4 Tips to Handle the Unexpected Objection

woman-with-headache-tnDoes the mention of the word “objection” give you a horrible headache?
(Me, too.)

Here’s a situation you have probably faced:

The prospect needs or wants your product or service.

You’ve made a good presentation and she seems interested, but for some reason, hasn’t placed the order or scheduled an appointment.

You think she is ready to make a decision, but you sense a hesitation.

Why the hesitation?

  • Could be because of a bad past experience. They tried a product or service similar to yours and were not happy with it, and/or
  • They just don’t want to take the chance of making a change and having problems.

So . . . there is a hidden objection you are not aware of and unfortunately you are not a mind reader.

This is frustrating because where do you go from here?

To find out where you stand, ask specific questions to find out how the prospect is really feeling about your products and presentation.

But how do you ask the questions without totally annoying the prospect?

This can be the make or break time.

Bad Information

In the first sales class I attended – years ago – the trainer gave us this (terrible) script to use after hearing an objection – any type of objection:

Sales rep: “But if I could show you a way to improve office productivity while saving you money, would you be interested?”

(Yech – and . . .duh.)

This script felt uncomfortable to me – pushy and insulting to everyone’s intelligence.

It was the old-fashioned way of overcoming objections, rather than answering objections.

During role play the script sounded annoying. And yet we were told this is what we needed to do.

Here’s an idea:

How about treating the prospect like an intelligent, thoughtful person?

When you learn what the actual objection is, it may be something you are not prepared for, so here are 4 Tips to Handle an Unexpected Objection:

1.) Be understanding and don’t argue.

2.) Be confident that your product or service will make your client’s life better or easier.

3.) Ask an opinion-seeking question rather than asking the client to make a decision now.

And . . .

4.) Consider registering for my 4-week sales training e-Course where you will learn seven specific ways to handle objections – plus a whole lot more.

During this private one-to-one e-Course, you will

  • Find out the best way to overcome phone fear + build your self-confidence,
  • Brainstorm your attention-getting opening statement so prospects will want to listen to you,
  • Find out which questions to ask prospects to get the information you need,
  • Learn how to connect with prospects and get them involved in a conversation and
  • Pave the way to a successful follow-up call,
  • Discover three effective ways to get through screeners,
  • 7 ways to answer objections – and
  • 10 ways to ask for the order or appointment,
  • Find out which voice mail messages will get your call returned,
  • Implement 3 critical steps necessary to win back lost customers

If you want to find out exactly how to feel more comfortable making cold calls and start increasing your sales right away, I can help you.

But don’t take my word for it.

During one of my e-courses, two of Paul Testa’s goals were to (1.) get less rejection and (2.) make more appointments. After he completed the course he told me this:

“By throwing out my old scripts and using the opening statements I learned in your class, I’ve been able to achieve my goal of getting more appointments, less rejection and moving the sale process forward. Thanks for all your help, Ann!”

Paul Testa, Account Manager, Copiers-Plus, Raeford, NC

You can see more feedback on this page or at

A Personal Note

My colleagues have asked me: “Ann, you are so good at helping sales reps build self confidence, create trust and increase sales. Why don’t you create huge webinars for thousands of people, instead of inviting just 10 folks into each e-course?”

The answer is: I want to focus on – and spend more one-to-one time with – you, because you will feel more comfortable and get better results. So will I.

To find out more about the course and register, drop me a line and I will get back to you as soon as possible.