How George Hill’s Flyer Won New Customers

Last summer my aunt Ginny found a marketing flyer on her front doorstep.   She was so impressed with the wording on the flyer that she called and read it to me.  It was from George Hill, a local handyman, plumber, electrician, painter; you name it and he said he can do it.  This flyer uses a really unique approach and was such an attention-getter that I wanted to share it with you.

A Different Approach

Have you ever read a flyer that made you smile?  This one did just that.  And it got results. George acquired a new customer with his flyer; actually, dozens of new customers – and still counting.

I needed some work done on my deck, so after reading his flyer I called George. He came to my house, gave me an estimate and I hired him. He did a great job!  I gave George’s flyer to my next-door neighbor and George acquired another customer.  This one flyer made the rounds of my neighborhood and George was busy with work for the next two months.

I’ll bet you have never read anything like the wording on this flyer.

George Hill’s Marketing Flyer

I enjoy working around the house

Building a shelf or catching that mouse

I can fix a leak or clean your garage

And by the way of introduction,

My name is George.

Electrical, painting, any chore at all

I will provide estimates and references . . .

Just give me a call.

You will be happy with my reasonable rates

So for all seasons, get your house and garden in shape.

Free Estimates

20 Years Experience

Licensed & Insured

Call me today (George’s name and cell phone number)

 

Then a list of his services: painting, licensed plumber, roofing, yard work, etc.

and 

“Present this flyer for an easy 10% off”

How You Can Do the Same

Use the A I D A Formula

Have you ever thought of writing a poem about your product or services?  It is a great way to create attention and interest.

Before writing any type of sales letter, email or marketing flyer, use the tried and true copywriting formula, AIDA:

A – Attract the reader’s attention

I – Arouse the reader’s Interest in the offer.

D – Stimulate the reader’s Desire to take the desired action.

A – Ask the reader to take the action requested.

 

If you enjoyed this article, you will find more good marketing tips on my website AnnBarr.com

 

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