How to keep in touch with prospects & clients and easily win back lost customers

marketing-lettersWant to introduce your company to prospects without cold calling?

Win back inactive clients?  Build and maintain customer loyalty?

For the personal touch, send a letter by postal mail. Yes . . . it is direct-mail marketing and it works!  You can also use these sales-building letters as emails.  You need to use email or direct-mail marketing if:

  • You have competitors selling the same products you sell . at the same or lower price, or
  • You can clearly identify your target audience, or
  • You can reach your target audience, or
  • You have a lot to say about your products or services. Direct mail marketing allows you to tell the whole story.
  • Your product has follow-on, follow-up sales and repeat sales.

CLICK HERE to get 63 Compelling Ready-to-Use Copy & Paste Business + Marketing Letters you can also use as emails.  Just $15.97

Table Of Contents

Introductory Letters 4
Sales Letters 12
Fax Machine 13
Remanufactured Toner Cartridges 14
Office Supplies 15
Real Estate 16
Insurance 17
Computer Maintenance 18
Renewal of Maintenance Agreement 20
Notice of Expiration of Maintenance Agreement 21
Collection Letters 22
First Reminder 23
Second Reminder 25
Strong Reminder 26
Stronger Reminder 27
Letters to Keep in Touch with Customers 28
Anniversary Letters 29
Announcement Letters 31
New Service Announcement Letter 33
Notification . Sales Rep No Longer with Company 34
Introduction of New Sales Rep 35
Announcement of New Web Site 36
New Address, New Ownership, Name Change 37
Letter of Recognition 38
Congratulations on Promotion 39
Letter of Invitation 40
Thank you and follow up letters 41
Thank you for time on telephone 43
Thank you for purchase and request for referral 46
Thank you for referrals 47
Thank you after cold call 49
Thank you for prompt payments 50
Birthday greetings to customers and employees 54
Follow up letters after demonstrations 59
Follow up letter after sending information 62
Offer of Discount 63
Answer to Happy with Our Current Supplier. 65
Letter of Apology 67
Letters requesting testimonials 69
Letters to win back inactive customers 72
E-mail messages 76

Click HERE to buy 63 Effective Pre-Written Copy and Paste Business and Marketing Letters you can also use as emails, so you can stay in touch with your prospects and customers – and win back those inactive clients!


Why a Car Wrap Beats Social Media

popcorn-tinyWhat is the difference between popcorn and a casserole?


Fast and slow.  Flash and substance.

Simple and complex.


NOTE: Today’s guest post is by Marcia Coffey, a communications maven + full-time web
, who believes that design and marketing are equal partners on this digital platform.
Find Marcia at and on Google+

American small business owners are turning up on the social web in droves, but seeing little return on investment.

So maybe a flash and dash car wrap is a better ad vehicle . . .car-wrap-tn

. . . because social is a patience game and that can be a bitter pill.


If you think that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, think again.

But social actually can be a powerful lead generator, just not in the way you think.

It’s really a place to build loyalty, answer customer service questions and to build a community.

Revenue will come.


Through trust and loyalty.  The best kind.  Not popcorn.

Above all, social media is a brand builder on whatever level you do it, expending how much or how little time you can afford to develop your company’s presence on select platforms.

Visitors to your website EXPECT to see those little social icons in the footer or header. They automatically make your small business look bigger, they automatically showcase your expertise and establish your authority.

Small business owners also need to think of their  social presence as an extension of what’s happening in their physical locations whether it’s a storefront or service business.

Facebook is a great place to extend your personality online so that customers existing and new feel connected.

With a few subtle shifts in priorities and an adoption of the long view, small business owners can put themselves back on the path towards success … and sales.

3 Best Marketing Tips from the Budweiser Puppy Love commercial

Budweiser did it again. Golden-retriever-puppy-and-clydesdale

Following up on its 2013 mega-hit Super Bowl ad about the bond between horse and owner, the media-savvy beer company delivered one of this year’s most memorable Super Bowl commercials.

This time, the ad was a tear-jerking montage of an adorable friendship between a Golden Retriever puppy and a Clydesdale.

Talk about a marketing touchdown. The commercial aims straight for the heart of the audience and hits the sweet spot.

Not only is it a fantastic ad, but it’s also highly instructive for the rest of us looking to market our organizations

If you did not see this heart-warming commercial, you can view it on this page.

What lessons can we learn from this popular Budweiser commercial that we can use in our own marketing efforts?

1.)  Be distinct.

Super Bowl commercials have historically used pretty girls, keg parties and slapstick comedy to get through to the football-watching audience.

The funniest Super Bowl commercial was considered the most memorable and effective. However, the marketing masterminds at Anheuser-Busch have recently begun to carve out their own slice of the commercial arena.

Instead of making us laugh, they’re actually trying to make us cry — happy tears, of course.

When marketing your organization, think about all of the other marketing messages that are bombarding your target customers.

Then ask yourself what you can do to make your approach distinct, so your message will be the most memorable.

2.) It’s not about you.

Organizations often talk about themselves and their products when marketing to customers. The reality is that prospective customers do not care about you or your product — they care about themselves.

How much time does Budweiser’s commercial spend focusing on beer?

Absolutely none.

Instead, the ad focuses on portraying a heart-warming relationship that every single viewer can connect with. Budweiser makes itself relevant to those watching the commercial simply by creating that experience.

So stop focusing your marketing strategy on your company, product, service or yourself. Instead, develop a message that highlights what you are offering means to the targeted customer’s life.

3.) Get emotional.

Humans are emotional buyers. They buy something because they feel a certain way, and then later justify the decision with logic.

Budweiser’s commercial is all about eliciting an emotional response. The psychology behind this marketing strategy is simple:

A potential customer will view the “Puppy Love” commercial and have a positive emotional reaction to it, which will inform his or her beer-buying decisions in the future — either subconsciously or consciously.

In your own marketing initiatives, rather than trying to appeal to your target customers’ logic, think about how you can appeal to their emotions.

Get more marketing tips + a free e-book when you sign up for useful e-newsletters on this page!


How to use Bartering to Attract New Customers

Barter-System-tnOne Virginia Beach business owner is using a successful form of bartering (and marketing) to add perceived value and attract new customers.

A good example of how he does it:

In September I took my car to the local Citgo station for some needed work. They have been taking care of my cars for years, with good results.

When the work was completed I checked out and paid the bill.

The receptionist gave me a piece of paper which read:

“Write a review about your service and we will reward you with a free hand car wash. Visit our website and click on the “Write Review” tab and tell us about our service. Stop in with review proof and receive your free hand car wash with an appointment.”

I made the time to write a good review and scheduled an appointment for the car wash.

On Saturday I took my car into the station for the free hand car wash and now my car is cleaner than ever except when it was brand new :)

The barter: A good online review in exchange for a free (needed) car wash.

The marketing: Good reviews add to the perceived value of the business and attract new customers.

Anyone looking online for where to have a car serviced in Virginia Beach will see dozens of positive reviews for this Citgo service station.  A great way to attract new customers!


If you are looking for new marketing and/or bartering tactics, drop me a line.  I have imaginative and workable ideas based on more than 20 years of experience and would love to hear from you!