How to use Bartering to Attract New Customers

Barter-System-tnOne Virginia Beach business owner is using a successful form of bartering (and marketing) to add perceived value and attract new customers.

A good example of how he does it:

In September I took my car to the local Citgo station for some needed work. They have been taking care of my cars for years, with good results.

When the work was completed I checked out and paid the bill.

The receptionist gave me a piece of paper which read:

“Write a review about your service and we will reward you with a free hand car wash. Visit our website and click on the “Write Review” tab and tell us about our service. Stop in with review proof and receive your free hand car wash with an appointment.”

I made the time to write a good review and scheduled an appointment for the car wash.

On Saturday I took my car into the station for the free hand car wash and now my car is cleaner than ever except when it was brand new :)

The barter: A good online review in exchange for a free (needed) car wash.

The marketing: Good reviews add to the perceived value of the business and attract new customers.

Anyone looking online for where to have a car serviced in Virginia Beach will see dozens of positive reviews for this Citgo service station.  A great way to attract new customers!

 

If you are looking for new marketing and/or bartering tactics, drop me a line.  I have imaginative and workable ideas based on more than 20 years of experience and would love to hear from you!